We don’t jump into the easy, obvious approach to a problem — you could do that yourself. Instead, we venture beyond the simple tasks, challenge the requirements, and provide a complete solution. Balancing intricacy with elegance, we keep the process simple, purposeful, and measurable. We demand answers regarding your business and the most profitable areas. What portion of your market share is attainable? How are you going to differentiate your product from the competition?
If you’re not being asked these
questions already, keep reading.
Marketing today is not as black and white as many companies think. It’s not simply “done, or not done,” and those who go the cheap route too often find that cheap marketing hurts more than it ever helps. Indeed, the quality of marketing extends over a major scale, ascending with quality of effort, and in turn, delivering the results that match.
EACH INDUSTRY ALIGNS TO A TARGET AUDIENCE
WITH DIFFERENT EXPECTATIONS.
We use different platforms to research your audience and determine the appropriate visual, written, and technological levels of marketing required to target that market. Our competitor research provides insights into what is working and what is not working. Your competitors are always showing their cards, and we open your eyes to look.
WE IMPLEMENT PROCESSES THAT ARE
POWERED BY CONSISTENCY.
Maintaining consistency across channels is crucial to any marketing strategy, and we take that responsibility seriously. Guidelines, such as moodboards and style sheets, allow our team to keep every aspect of your brand in line, no matter how big or how small, no matter which team member is working on your company’s image.
THERE IS NO SUBSTITUTE FOR QUALITY
Whether you’re sending a basic marketing postcard or selling high-powered software, your customers just won’t be fooled by financial sacrifice. They’re smart as hell and will question doing business with you if you cut corners. With this in mind, we only work with companies who understand that you only get back what you put into your investments. If you effectively market your business, the return on investment will be much larger, much sooner.
WE OFTEN SCALE LARGE PROJECTS
When the C8DS team works on a large project, we often scale it into phases to adapt to budgeting and to start marketing more quickly. Deploying a Minimum Viable Product in the first phase, for example, can help us gain insight from real-world usage, while validating proof of concept and market demand. From there, later phases are completed not only more efficiently, but more effectively as well.
WE ALWAYS STRATEGIZE TO MEASURE AND IMPROVE
One of the biggest mistakes made with any marketing campaign is to underestimate the importance of efficiency in measuring results. With tools ranging from tracking numbers to referral codes, we always implement a strategy to measure results as soon as reasonably possible, and then quickly improve the campaign accordingly.
How do we apply our approach?
We offer a full stack of marketing services that follow our approach and can align with the marketing lifecycle of your business.